About us

October Stockholm is a Swedish makeup brand founded with a strong passion for women’s beauty and strength – essential values for Nina, our founder.

October stands for key values that go beyond make-up.

We believe in beauty that is different and authentic. We believe that differences make us beautiful: we don’t all look the same and we don’t have to. We aspire to embrace our uniqueness and be proud of it.

You know that feeling when you put on the red lipstick and immediately feel an energy and confidence boost? That is the feeling we want our products to give you.

Wrapped in cool black packaging, with a daring glossy and matte fusion, October lipsticks give you that extra poise and audacity to embrace the true you!

Nina’s journey in the beauty industry started nearly 15 years ago when she opened her first hair-salon in the Northern Sweden. In 2007 an idea of a makeup brand was born and it was a great opportunity for Nina to apply her skills and her interest in the beauty world onto a new exciting project - October Stockholm was finally launched in Sweden in 2016. Nina envisioned a brand that is much more than a makeup range - a brand that supports women in all their different struggles in life, a brand that is meaningful and authentic. Being a mother of three daughters Nina holds these values close to her heart, hoping October will grow further with an ambition to make a difference in someone’s life.

Daria is a passionate marketeer with more than 10 years experience in the beauty industry. Having worked with product development, brand management and communication for hundreds of beauty concepts - she truly knows the beauty business from inside. International experience in cosmetic industry has given Daria an insight into the meaning of beauty products in consumer's life, and what drives and motivates women in different parts of the world. Daria sincerely believes that makeup can mean so much more than just colour, it can give women confidence and energy - the same fundamental values that October was built on and continues to hold close to the heart.

" was added to wishlist