Meet our founder


Nina’s journey in the beauty industry started nearly 15 years ago when she opened her first hair-salon in the Northern Sweden. Having an endless energy and a burning desire to build and create, she has continued on her journey opening 6 more salons, welcoming many loyal customers and offering them hair-styling, beauty advice and emotional support at times.

In 2007 an idea of a makeup brand was born and it was a great opportunity for Nina to apply her skills and her interest in the beauty world onto a new exciting project.

Getting October to the brand it is today was a long road with all the challenges life can offer, and it’s only Nina’s perseverance and inner strength that got her going on and not giving up. Her passion for beauty and a true passion for building a business are the two qualities that helped her overcome the obstacles and stay focused on the goal.

Nina envisioned a brand that is much more than a makeup range ‒ a brand that supports women in all their different struggles in life, a brand that is meaningful and authentic. Being a mom of three daughters Nina holds these values close to her heart, hoping October will grow further with an ambition to make a difference in someone’s life.

About October Stockholm

October Stockholm is a Swedish makeup brand founded with a strong passion for women’s beauty and strength – essential values for Nina, our founder.

October stands for key values that go beyond make-up.

We believe in beauty that is different and authentic. We believe that differences make us beautiful: we don’t all look the same and we don’t have to. We aspire to embrace our uniqueness and be proud of it.

You know that feeling when you put on the red lipstick and immediately feel an energy and confidence boost? That is the feeling we want our products to give you.

Wrapped in cool black packaging, with a daring glossy and matte fusion, October lipsticks give you that extra poise and audacity to embrace the true you!