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PROFESSIONAL HAIR COLOR

USED ​​BY HAIRDRESSERS - NOW AVAILABLE TO EVERYONE

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

True Care🫧

Lowlights and highlights🐻👱🏻‍♀️

Fresh hair after toning✨

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

True Care🫧

Lowlights and highlights🐻👱🏻‍♀️

Fresh hair after toning✨

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

True Care🫧

Lowlights and highlights🐻👱🏻‍♀️

Fresh hair after toning✨

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

True Care🫧

Lowlights and highlights🐻👱🏻‍♀️

Fresh hair after toning✨

Main Ingredients

Cranberry

Product

True Color

Bergamot oil

Product

Amazing 8 second miracle

Pomegranate

Product

True Care

Cranberry

All of our hair colors contain cranberry, which is rich in natural antioxidants that help protect hair from external aggressors like pollution and free radicals. The ingredient helps preserve hair's strength and natural shine, while helping color look fresh and vibrant for longer.

BENEFITS

Protects hair against external aggressors and oxidative stress

Helps maintain the luster and freshness of the color

Contributes to stronger and more resilient hair

RESULTS

Hair feels healthier and more vibrant, with a natural shine that lasts over time. Color looks brighter and less dull, while hair feels better protected against external stress.

Bergamot oil

Bergamot oil is extracted from the peel of the bergamot fruit and is a naturally active ingredient that gives hair new luster and vitality. With its nourishing and balancing properties, bergamot oil helps strengthen the hair fiber, improve hair softness and give it a healthy, vibrant shine.

Benefits

Balances the scalp for a fresh and comfortable feeling

Strengthens the hair fiber and makes hair softer and more manageable

Provides natural shine and vitality for light, vibrant hair

Results

The result is hair that feels fresh and balanced from root to tip. The hair gains improved structure and manageability, while its natural shine is enhanced. With regular use, hair feels lighter, stronger and more vibrant.

Pomegranate

Chromazone™ is extracted from pomegranate and is our advanced color complex that optimizes color intensity and shine. The natural active ingredients in pomegranate help the color pigments adhere more evenly to the hair fiber, providing a more durable color result with brighter, deeper shades and long-lasting shine.

Benefits

Provides more intense and vibrant color shades

Improves color durability and shine over time

Contributes to an even and professional color result

Results

The color is more intense, even and vibrant. The hair retains its shine longer and the shade feels deep and clear between colors. The result is a professional color result that looks fresher for longer.

WE ARE GROWING ALL OVER SWEDEN

WE ARE NOW AVAILABLE IN OVER 75 ICA STORES!