October StockholmOctober Stockholm

Login

Country

Language

Cart

Your cart is empty

Newsletter

Subscribe to our newsletter for exclusive discounts and offers!

SHOP OVER 300 SEK GET 20% DISCOUNT

PROFESSIONAL HAIR COLOR

USED ​​BY HAIRDRESSERS - NOW AVAILABLE TO EVERYONE

SHOP BESTSELLERS

Birthday favorites

COLOR REBOOTCOLOR REBOOT
COLOR REBOOT Sale price129 SEK
10.13 PLATINUM BLONDE BEIGE - Hair Color10.13 PLATINUM BLONDE BEIGE - Hair Color
10.13 PLATINUM BLONDE BEIGE - Hair Color Sale price149 SEK
10.32 PLATINUM GOLD VIOLET10.32 PLATINUM GOLD VIOLET
10.32 PLATINUM GOLD VIOLET Sale price149 SEK
8.4 LIGHT COPPER BLONDE8.4 LIGHT COPPER BLONDE
8.4 LIGHT COPPER BLONDE Sale price149 SEK
7.3 GOLDEN BLONDE7.3 GOLDEN BLONDE
7.3 GOLDEN BLONDE Sale price149 SEK
10.36 PLATINUM BLOND GOLD VIOLET10.36 PLATINUM BLOND GOLD VIOLET
10.36 PLATINUM BLOND GOLD VIOLET Sale price149 SEK
8.3 LIGHT GOLDEN BLONDE8.3 LIGHT GOLDEN BLONDE
8.3 LIGHT GOLDEN BLONDE Sale price149 SEK
7.44 INTENSIVE COPPER BLOND - Permanent hair color with a deep copper shade7.44 INTENSIVE COPPER BLOND - Permanent hair color with a deep copper shade
7.44 INTENSIVE COPPER BLOND - Permanent hair color with a deep copper shade Sale price149 SEK
View all

DARK WARM VIOLET BROWN

GET THE LOOK

5.5 + 5.22

COOL DARK BLOND

GET THE LOOK

7.12

PLATINUM BLOND

GET THE LOOK

White + Clear + 10.2

Before & After

Light extra violet brown

What colour is used?

5.5+5.22

STEP 1

Mix the colour 5.5 & 5.22 equal parts. Add activator and mix.

STEP 2

Apply to the hair and wait 20-35 minutes, then rinse.

which activator should i use?

For toning - use 5 vol

For permanent - use equal parts 5 vol & 20 vol

For grey coverage - use 20 vo

Before & After

Pearl Blond

What colour is used?

7.12

STEP 1

Use Detox Shampoo and follow up with the Colour reboot to remove old pigments and prepare the hair.

STEP 2

Mix colour 7.12 with the activator and apply to the hair, rinse efter 15-30 minutes.

which activator should i use?

For toning - use 5 vol

For permanent - use equal parts 5 vol & 20 vol

For grey coverage - use 20 vo

Before & After

PLATINUM BLOND

What colour is used?

White + Clear + 10.2

STEP 1

Use True Blond Plex and lighten your hair with foil highlights until it reaches a level 10.

STEP 2

Then mix White + Clear + 10.2 and apply to the hair, wait 20-30 and then rinse.

which activator should i use?

For toning - use 5 vol

For permanent - use equal parts 5 vol & 20 vol

For grey coverage - use 20 vo

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

Lowlights and highlights

Fresh hair after toning

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

Lowlights and highlights

Fresh hair after toning

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

Lowlights and highlights

Fresh hair after toning

Hairdresser transformation💆🏼‍♀️

Coloring hair at home🧖🏼‍♀️

Quick root touch up🧖🏼‍♀️

Lowlights and highlights

Fresh hair after toning

Main Ingredients

Cranberry

Product

True Color

Bergamot oil

Product

Amazing 8 second miracle

Pomegranate

Product

True Care

Cranberry

All of our hair colors contain cranberry, which is rich in natural antioxidants that help protect hair from external aggressors like pollution and free radicals. The ingredient helps preserve hair's strength and natural shine, while helping color look fresh and vibrant for longer.

BENEFITS

Protects hair against external aggressors and oxidative stress

Helps maintain the luster and freshness of the color

Contributes to stronger and more resilient hair

RESULTS

Hair feels healthier and more vibrant, with a natural shine that lasts over time. Color looks brighter and less dull, while hair feels better protected against external stress.

Bergamot oil

Bergamot oil is extracted from the peel of the bergamot fruit and is a naturally active ingredient that gives hair new luster and vitality. With its nourishing and balancing properties, bergamot oil helps strengthen the hair fiber, improve hair softness and give it a healthy, vibrant shine.

Benefits

Balances the scalp for a fresh and comfortable feeling

Strengthens the hair fiber and makes hair softer and more manageable

Provides natural shine and vitality for light, vibrant hair

Results

The result is hair that feels fresh and balanced from root to tip. The hair gains improved structure and manageability, while its natural shine is enhanced. With regular use, hair feels lighter, stronger and more vibrant.

Pomegranate

Chromazone™ is extracted from pomegranate and is our advanced color complex that optimizes color intensity and shine. The natural active ingredients in pomegranate help the color pigments adhere more evenly to the hair fiber, providing a more durable color result with brighter, deeper shades and long-lasting shine.

Benefits

Provides more intense and vibrant color shades

Improves color durability and shine over time

Contributes to an even and professional color result

Results

The color is more intense, even and vibrant. The hair retains its shine longer and the shade feels deep and clear between colors. The result is a professional color result that looks fresher for longer.

WE ARE GROWING ALL OVER SWEDEN

WE ARE NOW AVAILABLE IN OVER 75 ICA STORES!