October Stockholm was founded in 2007 by hairdresser and makeup artist Nina Lind with a clear idea – to make professional hair care and hair color accessible to everyone. After many years in the salon, she saw a gap between salon quality and what was available in stores, and decided to change that. In her salon, Nina developed products with carefully selected ingredients and proven coloring techniques, professional results that also work at home.

That became the foundation for October Stockholm, a brand built on the belief that everyone should be able to achieve salon results, no matter where they color their hair. With True Colour and True Care, we now offer Italian salon quality for both hairdressers and consumers. Our driving force is the same as it was from the beginning – to make beauty professional, simple and accessible.

We are changing the hair color industry by combining the best of the salon world with retail accessibility. With our professional color line, True Colour, we offer salon quality in a format that fits the consumer's everyday life.

Benefits of True Colour hair colour:

• The color provides a lasting cool shade with maximum shine and reflection, making the hair vibrant and healthy.
• True Colour uses 100% vegan ingredients and synthetic beeswax instead of traditional beeswax, making it both sustainable and ethical.
• True Colour is enriched with macadamia oil, ceramide A2 and cranberry to give your hair shine and luster.