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Is it possible to dye your hair at home?

Do you usually dye your hair at home, but don't get the same results as when you visit the hairdresser? You're not alone. We at October Stockholm want everyone to have the opportunity to get the same feeling in their hair without having to go to the hairdresser every time. Therefore we’ve created a hair color that is not only used in the hairdressing salon - you can shop our products and use at home. Discover our professional and vegan hair color True Colour. Psst, if you don't know which hair color to choose or how to mix it? Contact our customer support on the website, Instagram, Facebook or by phone and they will help you with all your hair color questions.

What is True Color?

True Colour is a professional, 100% vegan* and permanent hair color that provides a long-lasting result, effectively covers gray hairs up to 100 percent and provides an incredible amount of shine. True Color comes in 74 different shades, which makes it possible to create almost any hair color. Thanks to all our shades, you can create your own recipes by simply mixing different shades.

The hair colour is enriched with Ceramide A2, Macadamia oil and cranberries which together moisturize the hair, give it a beautiful shine and reduce frizz.

Ceramide A2 helps to moisturize the hair while preserving the shade and shine of the color and strengthening the hair. 
Macadamia oil is a rebuilding oil that moisturizes the hair and deeply nourishes the hair. It also helps prevent frizz and makes the hair smooth and shiny. 
Cranberries are rich in antioxidants and protect your hair against free radicals that can cause damage.

*Our hair colours are 100% vegan, they do not contain animal ingredients, animal by-products or other animal ingredients, including beeswax and honey.

Become a hair colour pro

Regardless of whether you have never colored your hair at home before or if you’re a comfortable home dyer, you will soon become a hair colour pro. Check out Get the look and you will find instructions on how to colouring your hair according to the desired result.

We’ll describe which hair colour you should use, how much colour is needed, how to apply the hair colour and how long it should remain in the hair. You can also shop the products you need to succeed with your colouring. Remember that some results require an extra hand, while others are easy to achieve all by yourself. You will find difficulty level beneath each color.

Coloring before and after - easy level

Dyeing before and after - advanced level

In order to achieve this look, prior knowledge and experience of colouring hair is required. We recommend that you ask a friend to help you. Here you can read the instructions and buy the products.

To succeed with this look, start by cleansing your hair with Color Reboot or detox shampoo. Then mix 7 and 7.12 with equal parts Activator 5 Vol and 20 vol and apply to the bottom. After that, pick out narrow strands around the hair and apply 5.1 with Activator 5 Vol, put plastic wrap around each coloured strand so they don't get mixed up with the rest of the hair. Then pick out a wider loop in the front and wider loops over the hair where bleaching is applied (for fair hair they can be wrapped in plastic wrap and not bleached). Apply the same colour as the bottom (7 and 7.12) to the lengths that do not have plastic foil. Leave on for 20 minutes then wash off. Apply a shade of White, clear and Activator 5 vol throughout the hair. Leave on for 20 minutes before washing your hair again.

Check out our other looks with instructions here!

Where can I buy True Colour?

You can buy our hair colour at our salons in Hudiksvall and Solna. We will also launch two Colour Shops very soon - one in the Mall of Scandinavia in Solna and one in Gävle. If you don't have the opportunity to visit one of our salons, our products are also available to buy on our website and at selected Ica-stores below (more will be added shortly):

– Ica Maxi Haninge (Stockholm)
– Ica Maxi Hudiksvall
– Ica Maxi Sundsvall
– Ica Maxi Alingsås
– Ica City Knalleland (Borås)
– Ica Maxi Bergvik (Karlstad)
– Ica Kvantum Hammarö
– Ica Kvantum Mariestad
– Ica Maxi Haparanda

Talk or chat with a hair colour expert

If you think it feels difficult or complicated to know which hair colour to buy, how to mix it correctly or something entirely else, you are welcome to contact our support. We are available on Instagram, Facebook, the website and by phone (010-350 100). We are open between 09-20 on weekdays, we promise to respond within 24 hours during weekends and public holidays.

To create this look, no prior knowledge is required, it is easy to create at home all by yourself. Here you can read the instructions and buy the products. 

Start by mixing 100 g 1 Black with 150 g Activator 5 vol (1 part color to 1:5 part Activator) in a plastic bowl. Wet and towel dry your hair. Apply the mixture throughout the hair. Then leave it on for 20 minutes before washing your hair.