Hair salon at home

Can you dye your hair at home?

Do you dye your hair at home, but feel like you don't get the same results as when you go to the hairdresser? You're not alone. At October Stockholm, we believe that everyone should have the opportunity to get the same freshly dyed feeling in their hair without having to go to the hairdresser every time. That's why we've created a hair dye that's not only used in the hair salon - but that you can also buy to take home. Discover our professional and vegan hair dye True Colour. Psst, if you don't know which hair dye to choose or how to mix it? Contact our customer support on the website, Instagram, Facebook or over the phone and they'll help you with all your hair dye questions.

What is True Color?

True Colour is a professional, 100% vegan* and permanent hair colour that provides long-lasting results, effectively covers grey hair up to 100 percent and provides incredible shine. True Colour comes in 74 different shades, making it possible to create almost any hair colour. Thanks to all the colours, you can create your own recipes by simply mixing different shades.

The hair color is enriched with Ceramide A2, Macadamia oil and cranberry, which together moisturize the hair, give it a beautiful shine and reduce frizz.

- Ceramide A2 helps moisturize the hair while preserving the color's hue and shine and strengthening the hair.
- Macadamia oil is a restorative oil that deeply moisturizes and nourishes the hair. It also helps combat frizz and makes hair smooth and shiny.
- Cranberries are rich in antioxidants and protect your hair from free radicals that can cause damage.

*Our hair colors are 100% vegan, which means they do not contain animal ingredients, animal by-products or other animal ingredients, including beeswax and honey.

How to get salon-colored hair at home

Whether you've never dyed your hair at home before or are an experienced home dyer, you'll soon be a pro at hair coloring. Under Get the look you'll find instructions on how to go about dyeing your hair to your desired result.

There we describe which hair color you should use, how much color is needed, how to apply the hair color and how long it should stay in the hair. There you can also click home the products you need to succeed with your coloring. Remember that some results require an extra hand, while others are easy to achieve all by yourself. You will find the level of difficulty under each color.

Coloring before and after – easy level

Coloring before and after – advanced level

To achieve this look, you need some experience and experience with hair coloring. We recommend that you get help from a friend. You can read the instructions and purchase the products here.

To achieve this look, start by cleansing your hair with Colour Reboot or detox shampoo. Then mix 7 and 7.12 with equal parts Activator 5 Vol and 20 vol and apply to the roots. After that, pick out narrow strands around the hair and apply 5.1 with Activator 5 Vol, wrap plastic wrap around each colored strand so they don't mix with the rest of the hair. Then pick out a wider strand at the front and wider strands over the hair where bleaching is applied (for light hair, they can be wrapped in plastic wrap and not bleached). Apply the same color as the roots (7 and 7.12) to the lengths that don't have plastic wrap. Leave on for 20 minutes then wash out. Apply a tint of White, clear and Activator 5 vol to the entire hair. Leave on for 20 minutes before washing out the hair again.

Check out our other looks with accompanying instructions here!

Where can I buy True Color?

You can buy our hair color at our salons in Hudiksvall and Solna. We will soon be opening two Colour Shops – one in Mall of Scandinavia in Solna and one in Gävle. If you are unable to visit one of our salons, the color is also available for purchase on our website and at the selected Ica retailers below (more will be added soon):

- Ica Maxi Haninge (Stockholm)
- Ica Maxi Hudiksvall
- Ica Maxi Sundsvall
- Ica Maxi Alingsås
- Ica City Knalleland (Borås)
- Ica Maxi Bergvik (Karlstad)
- Ica Quantum Hammarö
- Ica Quantum Mariestad
- Ica Maxi Haparanda

Talk or chat with a hair color expert

If you find it difficult or complicated to know which hair color to buy, how to mix it correctly or something else entirely, you are welcome to contact our support. We are available on Instagram, Facebook, the website and by phone (010-350 100). We are open between 09-20 on weekdays and we promise to respond within 24 hours during weekends and public holidays.