



10 PLATINUM BLONDE - Hair Color
Very light blonde hair color with neutral undertones - True Colour
True Colour colour 10 is a light blonde hair colour formulated with a blue base to counteract yellow tones and gives a natural, light blonde result. This hair colour highlights the lustre and shine of your hair, and is perfect for those who want a neutral very light blonde tone.
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A professional hair dye used by hairdressers
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The market's first resealable paint that can be used multiple times
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Has a blue base to neutralize yellow tones
Suitable for you who:
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If you are very light blonde, if you are darker you need to bleach your hair first.
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Want a neutral tone
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Will mix with other colors to create your perfect shade
Do this
True Colour is mixed in different ways depending on whether you are using it for toning, permanent colouring, lightening colour or to cover grey hair.
Toning
- Measure out as much color cream as you need .
- The amount of color cream x 1.5 = the amount of Activator 5 vol .
- Mix the color with Activator 5 vol until the consistency is smooth.
- Apply to towel-dried hair for easy application and leave on for about 15-30 minutes.
Example: 40g color cream + 60g Activator 5 vol.
Permanent
- Measure out as much color cream as you need .
- Amount of color cream x 1.5 = amount of Activator.
- You can make Activator 10 vol by mixing equal parts of 5 vol and 20 vol.
- Mix until the consistency is smooth.
- Apply to towel-dried hair for easy application and leave on for about 15-30 minutes.
Example: 40g color cream + 30g Activator 5 vol + 30g Activator 20 vol.
Enlightening
- Measure out as much color cream as you need .
- The amount of color cream x 1.5 = the amount of Activator 20 vol .
- Mix the color with Activator 20 vol until the consistency is smooth.
- Apply to towel-dried hair for easy application and leave on for about 15-30 minutes.
Example: 50 g color cream + 75 g Activator 20 vol.
Cover gray hair
- Measure out as much color cream as you need .
- Measure out an equal amount of Activator 20 vol .
- Mix the color with Activator 20 vol until the consistency is smooth.
- Apply to towel-dried hair for easy application and leave on for about 15-30 minutes.
Example: 50 g color cream + 50 g Activator 20 vol.
Active ingredients
True Colour is enriched with Macadamia Oil, Ceramide A2 and Cranberry to give your hair shine and luster. The hair colour contains 100% vegan ingredients and synthetic beeswax instead of traditional beeswax, making it both sustainable and ethical.
Frequently asked questions
What do the numbers on the hair color mean?
All numbers on our color shades have a specific meaning.
The first number indicates the color level, that is, how dark or light the color is. Number 1 represents the darkest shade, black, while number 10 is the lightest shade, light blonde.
The second number indicates the tone of the color; different shades of color give a warm, cool or neutral tone.
It is important to always start from the starting point that your hair has today. You always need to choose a color at the same level as your hair is today or darker. If you want to lighten your hair, you need to bleach your hair first.
How much hair does one tube of hair dye cover and how long does an opened tube of hair dye last?
One tube of True Colour hair dye contains 100 ml, 1 bottle of Activator contains 150 ml.
This is enough for long, thick hair. We recommend starting by mixing half the tube first and then mixing more if needed.
An opened tube that is properly sealed will last for at least 5 years. Store the tube in a dark place (e.g. in a cupboard or drawer) and at room temperature.
Safety and recommendations
Skin test: Always test the mixture on a small area of skin (e.g. the inside of the arm) to ensure you don't have an allergic reaction.
Avoid use if you have skin problems: Do not use the product if you have irritated, sensitive or damaged skin. Always follow the instructions carefully to ensure best results.
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